Here is a low down on tried and tested 3 Digital Marketing Tips & Strategies I believe every online business owner must abide by to be successful.

Be active & present only on those social media platforms where your audiences ( potential customers ) are engaging and interacting!

Business owners, if you are starting out new or seeing no results from social media - “It’s better to be social in one or two platforms and go deep, rather be everywhere and see no results.”

Social media is a #1 free tool to promote your business to a community of people. Research who your customers are, where are they located, how do they buy products & services, their interests & lifestyle, which social media platform do they spend their most time on. Create your business profile there, push in original content with right context, be consistent, don’t sell but be social and portray your products & services that solve their problems. Be present, hear out their concerns and help them.

HUMANIZE !!

Business decisions are made by people & people are made of emotions. Nothing sells until it hits certain emotions of people. Make relationships before cracking a deal. Understanding the basic human requirements at the core level and understanding their pain points through a good conversation & building strong relationships can take any business a long way!

Be authentic, be original, be real! Online platforms are flodded with content and the only way you can stand out now is to show people your true values.

Stop selling, Start helping!!

Get your online basics right !! SITE SITE SITE first & then social media!

Your website is your own entity, you are the complete owner of it! Where as a social media page like Instagram, Facebook or Pinterest are third party tools to promote your business. Listen up Business Owners, always prefer to spend time & budget on having a good responsive website done first! You will have complete ownership of it & all your data & pictures will be safe. Social media pages are good way to promote your business, but anytime the company has a server issue or they are down for some reasons ( may or may not happen ) all your efforts will go off waste. It’s definitely amazing the platforms like Instagram help us reach larger segments of people, but here my suggestion while starting a business is to give priority for website & email marketing first & then spend time marketing it on social media!